By Timothy Coles
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Additional info for Tourism, Diasporas and Space: Travels to Promised Lands (Comtemporary Geographies of Leisure, Tourism and Mobility)
Three chapters explore the attempts made by state tourism organizations to mobilize diasporas for tourism. In his discussion of recent efforts to draw Jewish-Americans to Germany (Ch. 14), Tim Coles argues that producers must develop a more detailed understanding of diasporas if they are to access these markets effectively. This requires not only an understanding of diasporic conditions and of what should (and indeed may) be commodified for diaspora tourism, but also an appreciation of the different types of diaspora visitor and their varying degrees of diasporic motivation.
Timothy Cohen, R. (1997) Global Diasporas, London: Routledge. E. (2003) ‘Urban tourism, place promotion and economic restructuring: the case of post-socialist Leipzig’, Tourism Geographies 5(2): 190–219. M. (1996) ‘Ghettos as tourist attractions’, Annals of Tourism Research 23(4): 830–42. , Wanhill, S. and Shepherd, R. (1998) Tourism: Principles and Practice, 2nd edn, Harlow: Pearson Education. Craik, J. (1998) ‘Interpretive mismatch in cultural tourism’, Tourism, Culture and Communication 1(2): 115–28.
Lew and Wong deploy the concept of social capital as a means of exploring the role of diaspora tourism in the political economy of China. They target the social settings, spaces and practices of tourism and contend that tourism, in general, has the potential to develop social capital, but in many cases it fails to do so. In contrast, diaspora presents an institutional framework through which tourism facilitates the assembly of intricate social networks which satisfy wider aims and objectives. Based on a reading of eastern social and cultural codes, they argue that Guanxi and Confucianism induce distinctive travel patterns and practices and thus, in turn, tourism enables diaspora to function more smoothly and to overcome the friction of distance.
Tourism, Diasporas and Space: Travels to Promised Lands (Comtemporary Geographies of Leisure, Tourism and Mobility) by Timothy Coles