Read e-book online Rolling Out New Products Across International Markets PDF

By George Chryssochoidis

ISBN-10: 0230508995

ISBN-13: 9780230508996

ISBN-10: 0333794648

ISBN-13: 9780333794647

This booklet is predicated upon an intensive exploration of product decision-making for overseas markets. The research considers variables describing the company's exterior and inner setting in addition to the company's motion throughout borders and focuses upon the static and dynamic elements of the roll out of recent items throughout foreign markets. established upon empirical details the booklet offers insights into idea and higher perform during this zone.

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Product integrity’ (Clark and Fujimoto, 1991) is a broad concept. It implies a clear vision of the product’s intended image and performance, and its fit with corporate image, competences and customers. 2 Disciplined problem-solving model of NPD Source: Brown and Eisenhardt (1995). measured three dimensions of product development process performance: total product quality, lead time and productivity. , 1988; Clark and Fujimoto, 1991). Hayes et al. (1988) also emphasised predevelopment activities and described how resolving conflicts early is an important factor in speeding up the development process.

A. Kent (1984) Worthing (1971) Sector yes 299 firms Literature Review 33 Kratchman et al. a. a. a. a. a. a. a. a. a. a. a. a. a. a. Note: Unit of analysis is the single research project and not the various publications derived from it. Salerno, 1983; Kent, 1984; Hart, 1988, 1989). It is noticeable, however, that the elements transcending the extant literature on product elimination are: • the descriptive versus prescriptive nature of studies; • the phases versus non-phases based elimination decision-making; and • the internal and external influences upon the elimination decision.

A third study expanded the first two by examining 86 success/failure product pairs (Zirger and Maidique, 1990). The authors’ conclusions largely confirm Cooper’s (1979) and Cooper and Kleinschmidt’s (1987) studies. For example, the authors wrote: ‘Products are more likely to be successful if they are planned and implemented well’ (Zirger and Maidique, 1990, p. 879). , 1986, 1991). g. , 1992), timeliness in NPD (Cooper and Kleinschmidt, 1994) or speedier overseas launches (Oackley, 1996). For example, Gupta and Wilemon (1990) polled the factors that accelerated the development processes.

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Rolling Out New Products Across International Markets by George Chryssochoidis


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