Download e-book for iPad: From Program to Product: Turning Your Code into a Saleable by Rocky Smolin

By Rocky Smolin

ISBN-10: 1430206144

ISBN-13: 9781430206149

ISBN-10: 1590599713

ISBN-13: 9781590599716

Many would–be software program marketers with services in lots of fields try to flip a homegrown application—one constructed to be used of their personal enterprise or profession—into a advertisement product. lack of know-how, adventure, or abilities usually prevents the assumption from ever taking form, not to mention attaining its capability. getting into a brand new box to begin a enterprise leaves many builders unprepared and never even absolutely conscious it’s anything they be aware of so little approximately. they're going to additionally frequently have a task that conflicts with the time dedication required to industry this system good adequate for it to turn into a whole success.

Do you have got an concept for a commercially attainable software program product or have already got a product with the opportunity of dream monetary rewards? Would–be software program marketers needs to seek advice From software to Product: Turning Your Code right into a Saleable Product, written via software program developer and entrepreneur Rocky Smolin, for an imperative roadmap to making a commercially winning software program product. Smolin stocks insights from his personal event and covers issues you'll by no means expect yet are very important to luck, like pricing, documentation, licensing, and monitoring customers.

What you’ll learn

Rocky Smolin walks you thru the necessities of turning a improvement undertaking right into a product, including

  • How to figure out the simplest approach to licensing your paintings and the way to implement that license
  • Choosing definitely the right fee, calculating capability profit, and choosing money equipment, together with leasing and aid options
  • Selling items direct to the client, via shops, and through different revenues channels
  • Managing technical concerns inside of your improvement venture, together with trademarks, splash displays, output, mistakes trapping and reporting, and localization/internationalization
  • Creating beautiful packaging and constructing an visual appeal for the product, together with in the software itself, assisting documentation, and in exterior components
  • Handling advertising, revenues, and administration—learn product differentiation, lead iteration, prospect monitoring, and buyer follow–ups

Who is that this booklet for?

From application to Product: Turning Your Code right into a Saleable Product is for either the “lone ranger” programmer and small developer groups of 2—3 individuals every one. in case you have a application constructed in your personal use and want to commercialize it, yet are stymied on the many matters to contemplate and get to the bottom of sooner than promoting to the general public, you’ll locate your solutions the following. also, if you’re a programmer in the meanwhile with an idea or a wish to attempt to create a commercially practicable software, and you’re prompted by way of the dream of money circulate, this ebook is a crucial roadmap.

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Extra resources for From Program to Product: Turning Your Code into a Saleable Product

Sample text

We kind of worked on that kind of a schedule for it. BidFax, because it was online for distribution, and it was updated automatically through the user’s system, that was an ongoing process. We kept that [schedule], pretty much, do a feature, release it, do a feature, release it. Bug fixes are obviously something that has to be factored into the equation early on. PMS-II was very bug prone when we first released it. But after a couple of years of maturity out there, it was as close to a bug-free piece of software as I’ve ever seen anywhere.

BidFax had a different method of distributing. We didn’t distribute it via diskettes. It was distributed online. I think it was probably the first online software distribution that had an online update distribution in the industry that I’m aware of. I don’t remember anybody doing this before that. But because of the capabilities of the onboard fax cards that the customer already had to have installed, it was a very simple thing for me to send them a key for that computer, once they’d paid for it, and then it would come to my computers and say “Here’s my key.

Smolin: How long did it take your typical user to learn to use PMS-II? Vanderpool: To learn PMS-II, sometimes it required them coming in and actually going to school. It was the subject itself. The use of the software was incidental to understanding the technique and how to apply it to the business model that they were in. So, that was the bigger training issue there, how to schedule, not necessarily how to use the software to schedule. It was pretty much straightforward if you understood what you were trying to accomplish.

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From Program to Product: Turning Your Code into a Saleable Product by Rocky Smolin

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