By Laura Raynolds, Douglas Murray, John Wilkinson, Laura T. Raynolds
This publication explores the demanding situations and power of reasonable exchange, one of many world’s such a lot dynamic efforts to reinforce international social justice and environmental sustainability via marketplace established social swap. reasonable exchange hyperlinks foodstuff shoppers and agricultural manufacturers around the worldwide North/ South divide and lies on the middle of key efforts to reshape the worldwide financial system. This e-book finds the demanding situations the move faces in its attempt to remodel globalization, emphasizing the inherent tensions in operating either in, and opposed to, the industry. It explores reasonable Trade’s contemporary fast progress into new construction areas, marketplace arenas, and commodity parts via case reviews of Europe, North the US, Africa, and Latin the US undertaken through renowned students in each one quarter. The authors draw on, and enhance, worldwide commodity and price chain research, conference, and social flow techniques via those case reviews and a chain of man-made analytical chapters. Pressures for extra radical and extra average techniques intertwine with the movement’s ancient imaginative and prescient, reshaping reasonable Trade’s priorities and efforts within the worldwide North and South. reasonable alternate may be of sturdy curiosity to scholars and students of politics, globalization, sociology, geography, economics and enterprise.
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Extra resources for Fair Trade: The Challenges of Transforming Globalization
FINE (2003) has developed a common definition of Fair Trade which is referenced across the movement. Fair Trade is a trading partnership, based on dialogue, transparency and respect, that seeks greater equity in international trade. T. A. Long the rights of, marginalized producers and workers – especially in the South. Fair Trade organizations (backed by consumers) are engaged actively in supporting producers, awareness raising and in campaigning for changes in the rules and practice of conventional international trade.
2 billion. Half of UK consumers report avoiding brands associated with negative social and environmental characteristics and most support the Fair Trade concept, even if they do not purchase these items (Co-operative Bank 2003). 12 We see a parallel rise in conscientious consumption in the much larger US market. The US consumer segment identified as “Lohas” (lifestyles of health and sustainability) includes 68 million people with purchases of US$ 230 billion per year (Cortese 2003). Though Americans are notoriously brand conscious, 81 percent of consumers say they will switch brands to support a cause (Cone/Roper 2002 cited TransFair USA 2005a) and 70–80 percent of consumers report a willingness to pay more for items made under good working conditions (Prasad et al.
This chapter analyzes the historical and empirical dimensions of Fair Trade, laying the groundwork for subsequent chapters and facilitating an understanding of Fair Trade’s future. First we explore the characteristics of Fair Trade networks, institutions, and standards, revealing the historical and contemporary roles of Alternative Trade Organization (ATO) and Fair Trade labeled segments of the movement and market. The chapter next considers Fair Trade’s recent rapid growth, highlighting the expanding range of commodities, increasing mainstream supermarket sales, and growing popularity of Fair Trade consumption.
Fair Trade: The Challenges of Transforming Globalization by Laura Raynolds, Douglas Murray, John Wilkinson, Laura T. Raynolds