By Paolo Godani
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Additional resources for Deleuze
For Enlightenment thinkers, to be modern is to be rational. There is no act or thought that can avoid trial in the court of reason and rationality. Everything must be assessed in terms of these criteria, and everything must be designed according to their principles. Irrational factors such as superstition, stubbornness, ignorance, spontaneity, and so on must be repressed or eradicated. The discourse of the Enlightenment holds to a tradition of Logos that can be traced back to ancient Greek philosophy, particularly to Aristotle.
Correspondingly Eros-modernity can be subdivided into Eros-modernity 1 and Eros-modernity 2 (following Rojek's 1995 division of modernity 1 and modernity 2), as follows: Poetic Eros— Eros-modernity 1; carnivalesque Eros—Erosmodernity 2. Associated with poetic Eros, Eros-modernity 1 is mainly about sublimated, cultivated, or "civilized" forms of Eros gratification in a Freudian sense. It seeks Eros gratification in such a way that it can peacefully coexist with Logos (reason and rational order), hence reinforcing the order that Logos requires.
This part consists of four chapters, which discuss the relationships between modernity and the four types of tourism mentioned above. Part Three deals with the social and cultural construction of tourist consumption. Tourism is examined in terms of the metaphorical "pull of modernity", namely the seductive side of modernity, especially touristic consumerism relating to Eros-modernity. This seduction is exhibited not only in the material conditions (such as advances in the technology of transportation and communication, improved living standards and quality of life) and organizational conditions (such as related business organizations or the industry itself) of modernity, but also in its cultural conditions, namely the endless creation of images, signs, discourses, and symbols that constitute the components of consumer culture.
Deleuze by Paolo Godani